Opt-In Flow for TheaterNight by Hidden Wonders.

The following is an example of how a user would opt in to this service:

1. User sees flyer or similar advertisement for the service, stating “Text SHOWS to (866) 885-9131 to see what theater shows are playing in Chicago tonight!”

2. User texts SHOWS to (866) 885-9131.

3. User receives the following message: “Welcome to TheaterNight by Hidden Wonders! This service supports live entertainment in Chicago by giving up-to-date information on shows currently playing in the Chicago area. You can text SHOWS to this number at any time to see what’s playing. You may receive occasional updates and news messages (max. 4/month) which you can opt out of by texting STOP. Msg & Data rates may apply.”

4. Next SMS: “There are [###] shows playing in Chicago tonight…” and so on.